BRIEF

A major consumer electronics retail chain with hundreds of physical stores across India needed to standardise and streamline their in-store hiring operations across cities. Roles like Sales Executives, Store Associates, and Promoters had high attrition and required a steady pipeline of pre-qualified, local candidates who could be deployed quickly.

Their existing process involved multiple agencies sourcing candidates, followed by manual calling and filtering by internal HR teams. This was slow, inconsistent, and resulted in frequent no-shows at interviews.

The company partnered with Hunar to bring efficiency, automation, and accountability into their frontline hiring funnel.

PROCESS OVERVIEW

Before Hunar’s Involvement

The recruitment team processed the leads. 

• Acquire data by job posting, buying data, referrals from online RESDEX or offline outreach

• Manually filter candidates by reading CVs

• Send build WhatsApp and manually call

Challenges in this approach:

• High manual effort in checking candidate availability and location fit

• Inconsistent quality of profiles from different vendors

• Low turn-up rates at interviews

• No real-time visibility into candidate status or source effectiveness

After Hunar Integration

Hunar helped the client establish a structured, repeatable funnel:

• Simplified sourcing through career pages and enabling social media marketing

• Candidate intent check for availability, city, interest

• Single-view tracking sheet showing all candidates per city

• Auto reminders for candidates ahead of scheduled interviews

• AI Enabled Assessment with customised Questions to rate candidate

This helped reduce dependency on manual effort and made the entire recruitment pipeline transparent and fast-moving.

STRATEGIC IMPACT

The Hunar-powered funnel allowed the company to:

• Create a surplus pipeline of qualified candidates

• Cut down on manual follow-ups and reminders

• Improve interview attendance rate and reduce time-to-hire
  
  
  

BUSINESS OUTCOME

• Increased reliability and speed of frontline hiring

• Reduced drop-offs and no-shows through automated reminders

• Created visibility for zonal teams to take action faster

• Built a scalable system to support hiring during sales events, new store launches, and city-specific hiring drives
  
  
  

This case showed how even in high-attrition, fast-moving industries like retail, tech-enabled hiring can deliver faster closures, higher candidate quality, and real-time accountability without adding headcount to the HR team.