BRIEF

A leading education and training company runs a career-linked program designed to prepare graduates for a role in the banking sector. The program offers job assurance post-training, with an entry-level salary of ₹4.5 LPA.

The challenge? Many eligible leads failed to convert after initial human outreach. With each lead representing potential revenue of ₹1.77 lakh, every drop-off was a high-stakes loss. The company needed a way to revive non-responsive or dropped leads, without overburdening their human calling teams.

They turned to Hunar's AI Voice Agent, Neha, to re-engage cold leads via conversational automation checking for interest, confirming eligibility, assessing spoken English, and explaining the program structure and fee in a clear, persuasive manner.

PROCESS OVERVIEW

Before AI Integration:

The team ran marketing campaigns to generate a funnel of job-seeking graduates. Human telecallers then:

• Reached out to leads

• Pitched the training + job offer

• Answered queries and objections

• Scheduled assessments and final interviews with the employer
  
  
  

Challenges in this approach:

• Many leads didn’t pick up or dropped off mid-funnel

• Human calling teams were overwhelmed with volume

• Repeated follow-ups led to high burnout and low morale

• Good leads were slipping away due to timing mismatches or hesitation
  
  
  

After AI Integration, Hunar’s Voice Agent Neha
Hunar’s AI, Neha, stepped in to handle warm but unconverted leads that human callers could not close.

Neha was trained to:

• Greet candidates and explain the job opportunity

• Evaluate spoken English fluency

• Pitch the training program with job assurance

• Explain the ₹1,77,000 training fee and EMI/loan options

• Emphasize that payment is required only after clearing the interview

• Reassure drop-offs and guide them toward completing the application
  
  
  

Neha reached candidates at multiple time slots, used natural-sounding English with indian accent dialogues, and followed a structured persuasion flow based on candidate responses.

STRATEGIC IMPACT

The AI-led campaign helped the client:

• Revive and convert leads that were previously marked as unresponsive

• Create an engagement layer on top of their human sales funnel

• Improve conversion quality by transferring to human sales only the serious candidates with confirmed interest

RESULTS ACHIEVED

Campaign Funnel Overview

Note: Multiple candidates are still in progress across various funnel stages.

Engagement Duration Insight

• Short Calls (under 40 sec): Typically uninterested

• Medium to Long Calls (60+ sec): Strong correlation with positive intent

Neha’s ability to sustain natural conversations beyond 60 seconds proved to be a strong indicator of candidate seriousness.

BUSINESS OUTCOME

• Added dozens of serious leads back into the sales pipeline

• Achieved comparable or better results than exhausted human teams

• Created a scalable fallback system for future outreach overflow

This pilot campaign validated that AI-led voice outreach could match human-level persuasion when trained right and could do so at scale, tirelessly, and cost-effectively.